According to an article in the Cape Cod Times, all Politics have now gone virtual through Facebook and Twitter. Many Politicians and Candidates in the upcoming November elections are having their Facebook and Twitter accounts updated much more rapidly than their official websites in an attempt to reach the younger voting crowd. Many believe this is the only way to get reach the younger audience, as they believe the majority of people on Facebook and Twitter are less likely to watch the news or research the candidates on their own.
Most Politicians used to reach voters by home phone calls and visits to their homes. As most of us aware, many voters (especially younger voters) tend not to have a home phone any longer but a cell phone only. Some are going as far as to say that if you are not using social media, you will fail.
I think this is a very good approach in reaching younger people; however I'm a little concerned by the fact that not much time and energy is being spent on trying to reach all ages of voters. It's been proven that the younger generations are less likely to vote, and while this may be a great way of getting them to turn out at the poles, it really makes me wonder how many older voters will continue to turn out without all of the attention and knowledge being given to the younger voters. What do you guys think?
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