Greg Barber, the unofficial leader of the Victorian Greens, swears social networking has been the "strategic equaliser" of the state election campaign.
This article talks about how many candidates used Twitter and Facebook to appear more modern to voters as well as have a platform to attack their opponents. They have used Twitter primarily for up to date commentary on their campaigns.
While it is admitted that these social media sites will be viewed and discussed frequently, experts say when it comes down to actually influencing voting trends social media makes no difference. People like to use these websites to stay informed of the gossip going around about campaigns, but apparently don't actually take all of the information as true.
I was actually happy to hear this because a lot of the information we see posted on Facebook and Twitter is not actually true. It is a good source to get information but you need to make sure where the sources are getting their information to see if it's actually accurate or not. Are the experts right or wrong? Does social media actually influence voting trends?
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